“It was just bad timing” – we have all heard it before. It can lead to terrible financial investments, or cause failed relationships, but bad timing can also cripple the success of your business.

Especially in the last few years, market demand has been changing in rapid and unpredictable ways and customer expectations have skyrocketed. Competitive pressure, dynamic information, and new technologies drive these changes. Swift and prompt adaptability can define the e-commerce success of a company – that’s why the concept of Time to Market is crucial.