There is increasing evidence that data analytics maximizes business value. IDC says companies that have adopted mature data practices achieve 2.5x better business outcomes across the board. This is because over 80% of mature teams can get answers to data-related questions within minutes to hours, while for less mature teams, it takes days to weeks. As a result, according to Mckinsey Global Institute, data-driven organizations are not only 23 times more likely to acquire customers, but they are also six times as likely to retain customers and 19 times more likely to be profitable.